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News & Events

News & Events

Lovol Innovative Terminal Service Marketing Model Helps Market Expanding in Mali

Date of promulgation:2019-9-16 Times of click: Print Font scaling BigCenterSmall

Mali is located in the western land of Africa with low level of Agricultural Mechanization. In recent years, Mali has rapidly increasing supply of agriculture machinery because Mali government keeps investing in agriculture infrastructure. Lovol H.I. has seized the opportunity to innovate its marketing model based on the local conditions, continuously exporting high quality agriculture machinery products to Mali and taking active part in Mali’s agriculture modernization. 

In the past few years, Mali has gradually become the key market of Lovol, more than 2000 tractors have been exported here successively. In consideration of Mali’s relative information blockade (local people get information mainly from traditional broadcast, newspapers and neighbors passing from mouth to mouth), the terminal marketing and service promotion are quite important here.

In accordance with Mali’s local conditions, Lovol had set up a stationary team to contribute to market promotion in Mali. Lovol stationary team, after arriving in Mali, had successively communicated in meeting with distributors for many times with discussion being detailed from time, location to participants of the promotion conference. Agriculture associations of Mali’s related cities extended warmly welcome after knowing about the promotion conference of Lovol and were willing to fully support the meeting. Furthermore, they had issued the announcement of the conference respectively in the name of local agriculture association, which improved the officiality and authority of this conference.

The promotion conference was held at four cities (main sales area of Lovol tractors and agricultural regions of Mali), each of them lasted for 3 days with activities including opening ceremony, products promotion, service promotion, distributors promotion, users meeting, usage training, products driving experience, completion ceremony, etc. The chairman of the local agriculture association was invited to attend the opening ceremony and the completion ceremony of each conference, which improved the recognition of local farmers to the promotion conference.

The hosting of the terminal product promotion conference had strengthened confidence of Mali distributors and further improved Lovol’s brand reputation as well. Especially the terminal use and maintenance training and driving training in the conference improved the specialization of users and reduced the failure rate and use cost of products, largely increasing the satisfaction of local users to Lovol products.

In the future, Lovol will continue to keep close touch with terminal markets and understand users’ demands, providing high quality products and services for them and acting as the “good helper” for the development of local agriculture and social economy.

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