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News & Events

News & Events

Lovol Tractor Highlights the New Image of Made in China

Date of promulgation:2018-1-29 Times of click: Print Font scaling BigCenterSmall

As stated in Guoyun,"Conserving strength and storing up energy for 12 years enables us to go far." It has been 12 years since Foton Lovol accessed to the markets in Algeria in 2017.
The twelve-year market cultivation enables Foton Lovol to occupy the markets, and gains the public praise of the users for the brand of Foton as well as wons the recognization of the locals for Made in China.    
As the Chinese say, 12 years is a cycle. During the 12 years, Foton Lovol has not relied on the past achievement or stood still, but went deep into the user's group, and is oriented by the market demands in Algeria for product innovation and R&D, made constant improvement for the products and finally launched the fresh new model of TB554 based on the in-depth improvement of market. After such model came onto the market, it attracted great attention from local users.  
On November 27, the Algerian rainy seasons came. It was the busy farming season, which is also peak seasons for selling conventional agricultural machinery, but the staff working at the Foton Lovol Algeria Office wanted to bring new service mode for the users so that they could understand the improvements of the new tractors in details as well as its operation, application and maintenance, etc. Lovol worked with the local agricultural machinery association, took the mode of national tour and held a series of activities by acknowledging the old users with new products of Lovol.      
During the activities, Lovol's working staff introduced the features of the new products to the users, answered their questions, invited them to try the new products, experienced high-efficient operations while learning new operations and maintenance knowledge. Upon completion of the first activity, an regular user bought the fresh new tractor of TB554 after less than 10-minute thought; subsequently, the second unit, the third unit…. The on-site users were enthusiastic about purchasing the machine, even some old user of Lovol served as the commentator voluntarily, "I have a Lovol Tractor, and I bought it 7 years ago. By now, there is nothing wrong with it except the old seats. It has a four-wheel drive, and its engine is energetic. Today, I would buy another 2 sets, so that I can accomplish the field work easily again this year.". A total of 22 units were concluded during the first promotional activity, creating the local sales record.  
The 12-year cultivation enables Foton Lovol to form the five-in-one marketing service system integrating"marketing, service, fitting, user's training and feedback" in Algeria. Foton Lovol sets up a model for China's agricultural machinery to go abroad by virtue of its outstanding performance.  (Zhang Lei, Li Kai)

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